Spin to Win Sweepstakes and Slots

Game Intro: A Live-Ops Success

Spin to Win Sweepstakes and Slots is a solid mobile casino game. Over the years it attracted tens-of-millions of downloads, but though it had a large number of active players it was no longer profitable for its owner.

LTV Games brought on Double Coconut to manage live operations and turn the game's fortune around.

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Timing

We took several months to make the major product changes with the First Time Experience and infrastructure. We now continue to run the game successfully.

Team Composition

Client Partner
Product Manager
UX Designer
Senior UI Artist
Dev-Ops Specialist
Customer Support Specialist
Android Engineer (Kotlin)
iOS Engineer (Swift)
Senior Back End Engineer
QA Analyst

Our Contribution

The Problem

We had some high level goals:

Make the game profitable!
Make sure to keep the app legally compliant as a sweeptakes game -- steering clear of gambling regulations
Keeping the app store ratings high -- above 4.4 stars

Our Solution

Double Coconut worked hard, took some chances, and achieved the desired goals.

Lowered the Budget: Our engineers and operations staff in Eastern Europe took over at much lower cost, without sacrificing quality.

Streamlined Hosting: We found a way to run the game in a much more efficient manner atop AWS Cloud Servers.

Rework the First Time Experience: We made the onboarding much cleaner and more appealing, increasing day-one retention by over 10%.

Better Offers: We created special subscription bundles tied into bi-weekly and seasonal sweepstakes prizes, making the game fresh and always having a reason to buy in, if desired.

Challenges Faced in Game Development

Developing the Spin to Win game involved navigating various challenges, including regulatory compliance and user retention. The team at Double Coconut identified that keeping the game legally compliant as a sweepstakes was critical, as it needed to steer clear of gambling regulations while still appealing to players.

Additionally, maintaining high app ratings was essential for visibility in app stores. The team faced the challenge of ensuring that user experiences were positive enough to keep ratings above 4.4 stars, which directly influenced the game's success and player engagement.

Strategic Solutions Implemented

Double Coconut implemented several strategic solutions to enhance the Spin to Win game. By lowering operational costs through a dedicated team in Eastern Europe, they were able to maintain high-quality standards while reducing expenses significantly. This approach allowed for more resources to be allocated toward improving the game experience.

Moreover, the team reworked the onboarding process, making it cleaner and more appealing. This strategic change led to a remarkable increase in day-one retention rates by over 10%, demonstrating the effectiveness of their user-focused improvements.

Innovative Features and Offers

To keep the gameplay engaging and fresh, Double Coconut introduced innovative features such as special subscription bundles. These bundles were tied to bi-weekly and seasonal sweepstakes prizes, providing players with ongoing incentives to participate and invest in the game.

This strategy not only enhanced user engagement but also created a sense of urgency and excitement around the game. By continually offering new and appealing content, Double Coconut ensured that players always had a reason to return to Spin to Win.

Team Composition and Expertise

The success of the Spin to Win game can be attributed to the skilled team at Double Coconut. The company's engineers and operations staff possess extensive experience in game development and live operations, which was crucial in executing the turnaround strategy effectively.

With a diverse team that includes experts from various fields, Double Coconut has cultivated a culture of innovation and collaboration. This multidisciplinary approach allows them to tackle challenges creatively and deliver high-quality gaming experiences that resonate with players.